FABLES

In an era where men’s fashion has evolved far beyond suits and sneakers, underwear has quietly become one of the most expressive categories of personal style...

Sam Green, the founder and CEO of Foxe & Fable, is trying to change men and women’s attitudes towards guys owning underwear to make themselves feel sexier...

When shopping for the perfect gift for your partner, why not add luxury underwear to the list? After all, it’s about time your man’s mum stopped buying their underwear...

For too long, men’s underwear has had no purpose beyond functionality. We have been left with a series of indistinct and monotonous briefs, trunks and boxers, where the only differentiator between brands is the logo itself.

But Foxe & Fable believes men deserve something different – something more daring and exciting...

Foxe & Fable can enhance any experience—whether you’re out on a special date, indulging in self-care, or even just lounging around at home.

But when, exactly, should you slip into these luxurious silk and lace pieces?