Privacy Policy 

Effective Date: 14 June 2024

Contact Information:
Foxe & Fable
Email: info@foxeandfable.com

Introduction

At Foxe & Fable, we are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR). This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our Shopify store and interact with our services. By using our website, you agree to the terms of this policy.

Information We Collect

Personal Information

When you make a purchase, subscribe to our newsletter, or interact with our services, we may collect the following personal information:

  • Name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment information
  • Purchase history

Non-Personal Information

We may also collect non-personal information, such as:

  • Browser type
  • Device type
  • IP address
  • Pages visited on our site
  • Time spent on our site

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Communicate with you about your orders and our products
  • Improve our website and customer service
  • Send promotional emails (if you have opted-in)
  • Analyze website usage and trends

Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Contractual necessity: To fulfill our contract with you, such as processing your orders and payments.
  • Consent: When you have given clear consent for us to process your personal data for a specific purpose (e.g., subscribing to our newsletter).
  • Legitimate interests: When it is in our legitimate business interests to use your data in a way that is not overridden by your rights.
  • Legal obligation: To comply with applicable laws and regulations.

Third-Party Integrations and Cookies

We use third-party services and cookies to enhance your shopping experience. These third-party services may collect information about your browsing behavior on our site.

Google Tag Manager (GTM)

We use Google Tag Manager to manage and deploy marketing tags on our website. GTM helps us track user interactions and optimize our marketing efforts.

Google Analytics 4 (GA4)

We use Google Analytics 4 to collect and analyze data about how visitors use our website. This helps us understand user behavior and improve our site’s performance. GA4 collects information such as:

  • Pages visited
  • Time spent on pages
  • Click-through rates

Loox Reviews

We use Loox Reviews to collect and display customer reviews. When you submit a review, Loox collects your name, email address, and review content.

Royal Mail Drop and Go

We use Royal Mail Drop and Go for shipping and delivery services. Your shipping information will be shared with Royal Mail to facilitate the delivery of your orders.

Klaviyo CRM

We use Klaviyo for email marketing and customer relationship management. Klaviyo collects and stores your contact information and interactions with our emails to help us tailor our marketing efforts.

Meta Pixel

We use Meta Pixel (formerly Facebook Pixel) to track and analyze the effectiveness of our Facebook and Instagram advertising campaigns. Meta Pixel collects information about your interactions with our website, which helps us deliver targeted ads and measure their performance.

Cookie Policy

Cookies are small text files that are stored on your device when you visit our website. We use cookies to:

  • Enhance your browsing experience
  • Personalize content and ads
  • Analyze site traffic and usage

Types of Cookies We Use

  • Essential Cookies: These cookies are necessary for the website to function properly and cannot be turned off in our systems.
  • Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often.
  • Functionality Cookies: These cookies allow us to remember choices you make (such as your username or region) and provide enhanced, more personalized features.
  • Targeting Cookies: These cookies are used to deliver ads that are more relevant to you and your interests. They are also used to limit the number of times you see an ad and to help measure the effectiveness of advertising campaigns.

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website and your ability to use certain features.

How We Protect Your Information

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is stored on secure servers and is accessible only to authorized personnel. We use encryption, firewalls, and secure socket layer (SSL) technology to protect your data.

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal information we hold about you
  • Request corrections to any inaccurate information
  • Request the deletion of your personal information
  • Object to the processing of your data for certain purposes
  • Request the transfer of your data to another organization
  • Withdraw consent at any time (where consent is the basis for processing)

To exercise any of these rights, please contact us at info@foxeandfable.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at info@foxeandfable.com.